The Coca Cola Company

“Our experience with the certification process for Work & Life Balance is extremely rewarding, because we provided a conceptual framework to address the critical need for comprehensive development for each of our partners. We focused on the generation of strategies to be the best place to work, where the most highly talented people choose to work and develop professionally every day. The core issue in Work & Life Balance is the understanding of the essence of the work activity: why do we work? How can we work better? How can we dignify the lives of those that work?

Developing strategies and sustainable programs under a strategic framework related to Work & Life Balance, will allow us to attain a higher level of attraction and our top talent stays more satisfied. This will generate a compelling value proposition for the employee, it increases innovation and creativity. And most importantly it will develop a healthy work environment with fully developed staff, in which all stakeholders will benefit. ”

Dr. Alejandro Melamed

Coca-Cola, South Latin Business Unit –  Human Resources Director